adam&eveDDB, a leading integrated communications agency, faced significant challenges in creating a supportive culture for its parent employees.
Staff feedback highlighted poor experiences around parental leave and a negative bias toward working parents.
Disengaged staff and inconsistent management practices left employees feeling frustrated and undervalued.
CREATIVE AGENCY CASE STUDY
adam&eveDDB sought to improve their company culture, team wellbeing, and overall employee engagement.
CHALLENGES
Negative Staff Feedback
Employees reported poor experiences with parental leave and a negative bias against working parents.
Cultural and Wellbeing Improvement
The need to enhance the overall work culture and wellbeing of staff.
Managerial Disengagement
Managers needed to engage more with team members on parental leave, leaving the responsibility to HR, resulting in inconsistent support and frustration among employees.
OBJECTIVES
Foster Growth
Enhance employee experience and develop impactful partnerships and programmes to improve engagement, increase productivity, and inspire a positive culture change.
Enhance Employee Experience
Implement strategies to attract, grow, and retain talent, focusing on improving retention rates through robust support systems and real-time feedback.
Support Wellbeing
Develop comprehensive support structures for employees, especially new and expecting parents, to promote holistic wellbeing within the organisation.
SOLUTIONS
for better workplace inclusivity
To address these challenges, we undertook a Discovery & Diagnostic process to deeply understand the current landscape for parent employees at adam&eveDDB.
The process involved:
Employee Journey Mapping
Detailed analysis of existing processes and employee journeys to identify suitable resources and increase touchpoints with employees.
Parent Population Survey
Conducted a survey among the parent population and held 1:1 interviews with working parents to gather insights.
Bespoke Programme Development
Using the gathered insights, we created a customised programme for the approval of adam&eveDDB.
Deliverables & Results
COMPREHENSIVE REPORT
Aggregated results from the parent survey and interviews to identify key themes.
ACTIONABLE SOLUTIONS
Provided short, medium, and long-term solutions to develop a roadmap guided by the identified themes.
QUICK WINS
Improved parent journey by creating a framework to support consistency.
Enhanced policies.
Hosted a Parental Support Event with high engagement and positive feedback.
Re-established the Parents' Network, transforming it from an extra burden to a beneficial resource.
PARENTAL LEAVE TOOLKIT
Developed a toolkit for parents/caregivers and managers to support employees successfully taking and returning from leave
Helps ensure smooth reintegration into work.
Managers’ resources within the toolkit guide proactive and effective support for team members
The feedback from staff was overwhelmingly positive.
As a result of working together, company established a clearer, more positive direction for the future including benchmarks to measure progress.
Employees felt more supported, and managers appreciated having clear guidelines and resources.
By implementing these strategies, adam&eveDDB successfully created a more supportive and engaging environment for working parents, improving employee satisfaction and retention.
Hannah truly understands how to partner with organisations. Her approach is thoughtful, effective, and has been invaluable
for our people and culture.